BAD WOMAN
FITNESS FOR WOMEN WHO BREAK EVERY RULE BUT THEIR OWN
1-on-1 fitness and nutrition coaching for women who want to break free from toxic traditional ways, defy it’s expectations to unleash their Bad Woman and come back to their strength, their intuition, their sexy, and reclaim fitness.
The fitness industry wants you to play by their rules, but Bad Women know the game too well to be confined by them.
It's time to put you back in control.
If you're new here, I would never sell you an ideal. That’s patronizing, and has nothing to do with who you are or even what is beautiful.
But I do love movement! And I love feeding myself in a way that delights me, that feels grounding, nourishing and without anxiety.
And I want to re-introduce you to those things, or keep you moving forward with your relationship to your body and it’s care in a way that feels explorative, fun and grounded in your desires.
What you choose to do with your body has literally f*ck all to do with anyone else.
And it certainly isn’t about catering to the possibility of being perceived favorably by cis-men. (Can we just pause for a moment and acknowledge how ridiculous that is, and how it also has nothing to do with desirability, taste and sexuality? Great).
You aren’t out here trying to Slim Fast — Step Aerobics — your way to any “ideal” the way our mothers and their mothers might have taught us to.
You are fully in charge of yourself, of your desires and of your own body.
Maybe you’d like to explore the relationship you have with movement and nourishment without all of the bullshit.
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Sustainable, healthy, and actionable approaches to nutrition and movement that allow you to foster a relationship with your body - and it's strength, it's sexy, it's cues.
Practices, tools, and resources to love all up on your your nervous system. Because a regulated nervous system is hot af.
Workouts that accommodate your full life, because you're a baddie and you've got places to be and people to see and rules to break.
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Diets.
Any language about skinny jeans or presumed goals.
Messages about your f*ckability (honey, you’re the whole shit and you know it).
Anything meant to lead you away from yourself and toward a muted, prescribed version of you.
The fitness industry is toxic, but fitness isn't, and I want to see you reclaim it in a way that feels like yours. Get ready to feel stronger, sexier; like the baddest woman in the room.
Over the next 4 months you’re going to…
Reconnect with your physical and thus emotional strength in powerful ways.
Walk around with the reminder of the work you are putting in to the care of your incredible bod.
Discover personalized embodiment rituals to strengthen the connection to your body and intuition.
Learn new ways to think about the way you nourish yourself.
Work through gentle guidance on habit change that align with your personal desires.
Cultivate a deeper sense of self trust as you make your own damn rules for your body.
If you’re feeling a little antsy–because you’ve heard this before and been let down, I want you to know I get it. As the fitness industry has caught onto the body neutrality movement, a lot of the copy on sales pages doesn’t always align with the programming inside. Because values have to change–not just words.
But I want you to know that my deepest desire for you is embodiment, self trust and exploration. There is no “but wait, this is like everything else” to find here. Just straight forward tools for your journey with your body. The one where you are in charge.
This is the place where “Bad Women” come to train. Because we aren’t here to follow a list of rules that never fit. We’re here to take up space in our body, in our intellect, in our sexuality, and in our strength. And we deserve resources and support that aren’t meant to shame us along the way.
BAD WOMAN IS FOR YOU IF:
You’re interested in exploring your fitness or switching up your training in fun ways... maybe even hotter ways.
You want sound advice about training that isn’t served with a side of misogyny.
You want to discover ways to tend to your nervous system and explore embodiment practices.
You are curious about making changes in the way you eat but don’t want to make changes that are drastic or shame fueled.
You want a little hand holding through the process with on-going support.
You’re ready to meet yourself in the baddest, most loving way.
WHAT'S INCLUDED:
PERSONALIZED 1:1 COACHING:
Weekly check-ins, daily text support, and a coach who is committed to deeply understanding you.
NUTRITION GUIDANCE
Tailored nutrition strategies to help you nourish your body and feel your best, without the headache of counting every morsel that passes your lips.
FLEXIBLE FITNESS PROGRAMS:
Access new workouts every month, designed to help you redefine the way you move and find your very own rhythm. Because movement is not a one-size-fits-all.
A LIBRARY OF RESOURCES:
An entire library of guides, embodiment practices and meditations to lead you on the path of becoming the expert of your own body and loving up on your nervous system (because we love a regulated, embodied woman who really knows herself).
UNWAVERING SUPPORT:
And of course, unparalleled support and accountability from a coach who genuinely cares and vows to take excellent care of you.
FAQ
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There are a few packages available that start at $349 per month. We'll figure out which is best for you and explore payment plans if needed.
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Our coaching program runs for a minimum of 4 months, and many clients choose to continue for 6-12 months. I strongly believe in taking the time to do things right. I don’t operate like most coaches who rush the process, I prioritize building sustainable, long-term habits and changes.
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Here is where we ditch the meal plans, because let's be honest, we know how that story goes. Instead, we focus on cultivating a more intuitive relationship with food, while providing the guidance and structure you need to succeed.
I get it - breaking free from diet culture and embracing intuitive eating can feel daunting. That's why you'll have a flexible framework of loose structure, practical guidelines, and habit-building practices to support you as you tune into your body's needs and preferences.
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This program is all about inclusivity and meeting you where you're at, no matter your shape, size, or body type. Bad Women come in all forms, and that's why the workouts are tailored to your individual needs and fitness level. Whether you're just starting your journey or looking to take things to the next level, I've got you covered.
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Nope! The workouts are customized to your preference. However, it is required to at least have a set of weights if you so choose to workout from home.
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Gotcha, so you're vibing with Bad Woman, but you don't need the one-on-one attention at the moment? No problem! For just $99, you'll get access to all the resources, three months of workouts, and entry to our private Facebook community. All you have to do is apply to the program letting me know you're interested in this option and share your fitness level, goals, and whether you prefer working out at home or at the gym, and we'll take it from there.
Meet your Fitness Dom™
Hi, I'm Devon. Some call me Dev, others call me the Fitness Dom—call me whatever strikes your fancy. I'm a trauma-informed coach who specializes in health & wellness, body image, and energy healing with over 8 years of experience.
After months—years, really—of struggling with my diet, trying every exercise routine on the planet, and using negative self-talk as my primary form of motivation, I came to a realization.
There was nothing wrong with me...but there was something wrong with the approach I was following.
Now, let me just say this: as a coach with years of experience, I'll tell you straight out that there's no single "right way" to approach fitness or take care of your body...but there are A LOT of wrong ways. And I was using most of them.
It took me a long time to see it, but most fitness and nutrition programs are NOT about long-term changes, and they certainly aren't about trusting ourselves, or our body's. They're about radical alterations for short term gain.
But, eventually, I realized something. All of these crazy plans may be different from one another, but at the core, they all have ONE thing in common: they're sold to us by targeting our insecurities and making us feel badly. It is my absolute mission in life to help as many women break out of the toxic traditional fitness & diet approaches. To free themselves, just like I did, and show them another way; to give them the option to be happy now.
Bad women don’t listen to the rules, they listen to themselves—and that is the foundation of what I do for the women who join me in this program.
Learning is part of my job. My thirst for education paired with my spicy, yet warm disposition is part of what separates me from the thousands of other coaches out there—and more importantly—what allows me to be an effective coach to you. You can read more on my qualifications here.
BAD WOMAN
BAD WOMAN
1:1 FITNESS & NUTRITION COACHING FOR WOMEN WHO BREAK EVERY RULE BUT THEIR OWN
If this is all feeling and sounding like you, I’ll invite you to take another step forward. I want to help you get the best support possible, and for that—we need to figure out what you’re struggling with, what you’re looking for, and if we’re the right fit.
To get the process started, fill out the application; it takes about 2 minutes, and then you'll be right in my inbox.
Once I've received your application, I'll go over it, make some notes, and get in touch as soon as I can. Then we'll set up a time to hop on call, chat about your needs and desires, discuss the deets of the coaching experience, and—if we're as good of a fit as I hope—talk next steps :)